What a negative view the world has on business! Now all we see is “job cuts”, “unemployment”, doom and gloom. Businesses need an overall plan to PROSPER in down times rather than STRUGGLE. This may include temporary cutbacks but the publicity on that aspect alone is way overweighted.
It amazes me incessantly that all I see is doom and gloom. I see every day many opportunities that businesses are passing up to soften the blow of the "GFC" and they ignore them.
Upselling and host beneficiary programmes are perfect for these times to strengthen business positions but only a small percentage of businesses actually take them on as part of their sales and marketing armoury.
My clients are fighting against the pressure of the current times by strengthening their positions and avoiding layoffs and cuts. Sure, cuts may come but they will be part of a bigger more encompassing package and will have a positive thrust.
Success is a function of loyalty, leadership and teamwork. That is what I develop in the cultures of my clients. It is in fact easier to present a unique selling proposition or point of differentiation in tough times to grow market share for two reasons: Firstly, customers are looking at higher value offerings, so it is not hard to present them with one and secondly, most of your competitors are digesting the garbage that is promulgated by the irresponsible mass media and lose focus on the opportunities.
The media intentionally feed the downturn through their publications because that behaviour creates more news. There are thousands of businesses that are doing well. I come across some almost every day but do you see the media seeking those out? Not on your nelly, mates! Because if they create a positive environment that encourages consumption (very easy to do), they will curtail the "GFC" which is feeding them with the current array of sensational and disastrous headlines! The media can resolve the GFC faster and more effectively than any amount of government liquidity injections. But they won't for their own vested interests.
Cheers and keep looking at the growth opportunities!
Roger
www.harmonicbiz.com.au
Roger@HarmonicBiz.com.au
